Service Pages That Rank: A Simple Structure for Local SEO (Thunder Bay Edition)

Your service pages are where local SEO turns into leads. If you serve Thunder Bay, a clean structure helps you rank for intent-rich searches like “{service} Thunder Bay” and makes it easy for visitors to contact you. Here’s a repeatable layout you can copy for every core service.

The Repeatable Layout

• H1 with benefit: “Commercial Carpet Cleaning in Thunder Bay — Fast, On-Schedule, No Residue.”
• Intro (2 short paragraphs): Who it’s for, common pains you solve, quick credibility cue (years in TBAY, certifications, review count).
• Outcomes: Bulleted list of results clients care about (e.g., fewer callbacks, safer workspace, faster turnaround).
• Process (3–5 steps): Keep it scannable; include one descriptive image with alt text.
• Proof: Reviews, logos, or a mini case study with metrics.
• Pricing cue: A starting price or factors that affect cost.
• Service area: Mention Thunder Bay areas/landmarks and your radius.
• FAQ: 3–5 questions pulled from real objections or “People Also Ask”.
• CTA: One clear action (call, request quote, book).

On-Page SEO Checklist

• Primary keyword appears in the H1 and opening paragraph (naturally).
• Short URL like /services/{service}.
• Internal links to related content (e.g., guide posts) and your Services hub.
• Compressed images with descriptive alt text.
• One primary CTA above the fold, another near the end.

Example Wireframe You Can Copy

H1 → Intro → Outcomes → Process → Proof → Pricing cue → Service Area → FAQ → CTA. Keep paragraphs short and label sections with clear subheads.

Common Mistakes

• Sending ad traffic to the homepage instead of a focused service/landing page.
• Using generic boilerplate with no local signals.
• Too many CTAs competing for attention.

FAQ

Do I need separate pages for each service? Yes—one page per core service improves topical relevance and conversions.

Should I add location pages too? If you serve multiple towns/areas, create unique, helpful pages (not thin duplicates) and link them to your service pages.

How long should a service page be? Long enough to answer the task. Many winning pages land around 800–1,200 words with visuals and proof.